Users will be charged for the first message that starts a 24-hour conversation or “session” A session can be business-initiated or user-initiated. Businesses will be charged for the first message of an open 24-hour session regardless of who starts it. The only difference is that replying to user-initiated messages will cost less for companies. Subsequent messages within a session are free. You can respond to a user's message and continue your conversation by sending free-form (non-templated) messages. However, you can only send templated messages to start a conversation yourself. Please note that the first templated message will cost you more than it does now, but all of the subsequent messages will not be charged until the end of the conversation. The price of the first message that starts a 24-hour session depends on your recipient's country. For example, for the USA, a business-initiated message costs $0.0177, while a user-initiated message costs $0.0118. Check out the prices for sessions in different countries to find out how your WhatsApp conversations will be charged starting on February 1st. |